The dollar amount you see represents the estimated ad value generated by your signage across all locations over the past 30 days based on the market price of the ad spot.
We calculate this by multiplying the number of ad plays by the estimated price of each ad spot. This is a projection available to you to understand the value your Digital Signage would have if you were to have paid for it. Digital Signage is free to use, this figure is not does not reflect a potential charge or invoice.
(However, it's important to remember that this is an estimate and may not reflect the actual cost of running your own ads on a platform).