How to Make the Most of Digital Signage
To fully capitalize on the benefits of this feature, it’s important to understand how your digital signage content will play in each ad break.
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With one campaign running: Your ad will appear in every other ad break, which is roughly 5 minutes long. We limit your campaign from showing in every break to avoid repetition, which can reduce audience engagement.
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If you have two or more campaigns running: One of your campaigns will play during each ad break, with campaigns rotating throughout the day, ensuring all your content gets airtime.
The frequency of your ads is unique to each location. To ensure your ad plays once in every break at a given location, you’ll need at least two campaigns running in each.
Tip: To keep your signage fresh and engaging, we recommend creating at least two different pieces of digital signage. This allows you to make the most of the digital signage and maintain viewer interest.